Loyalty Platform Transition FAQs

As part of an infrastructure upgrade across our website, mobile app and loyalty platform, we’ll be migrating over to a new loyalty platform. This migration started towards the end of 2023 and will continue over the coming months. These upgrades will provide you with a more elevated and personalised experience.

Doughn’t worry, you will be able to continue earning and redeeming rewards with ease, however there may be some minor lags and a couple of changes that will occur.

These include:

Changes to the issuing of $5 vouchers:
If you qualify for two vouchers upon reaching double the spend threshold of $55, you will be issued both rewards at the same time. Vouchers will no longer be queued
Potential delays in notifications and issuing of rewards
Delays in updates to account details displaying
If a bakery’s POS system goes offline, you will be unable to redeem any rewards during this time

Please see further information and answers to your questions below.

Is my personal information secure?

Yes. Our dedicated technology team are ensuring all personal data migrated as part of this upgrade is secure and private. To view our full Privacy Policy, click here.

Will I still receive my $5 voucher when my spend balance reaches $55?

Yes, you will! There may be a slight delay in receiving your notification email and $5 voucher.

Will I still receive my free birthday scone?

Yes, if you have provided us with your birthday details, you will! Your free scone will appear in your account on your birthday. There might be a delay in receiving your Happy Birthday email.

I received two $5 vouchers at one time. Why did this happen?

Any vouchers you’re entitled to, based on your spend balance, will be issued to you upon you earning enough points and reaching the Spend Threshold of $55. Any previously queued vouchers will now be issued, which is why you might receive multiple vouchers at one time. During our transition to the new platform, if you need more time to redeem a $5.00 voucher, our Customer Care team can assist you with reissuing your voucher. Please note, you still will not be able to redeem multiple vouchers in the one transaction, as per our program Terms and Conditions.

Will my Spend Balance still accrue in my account?

It sure will! We’ve made sure no one is going to miss out. If you haven’t seen your Spend Balance update within 24 hours of your shop, you can contact our Customer Care team on 1800 325 325 or email us at customer.relations@bakersdelight.com.au and we can take a further look for you.

Can I still redeem my rewards?

There shouldn’t be any impact when redeeming your rewards. Either scan your Dough Getters card, app or give your mobile number to the staff member so they can look up your Dough Getters account. There may be a slight delay in a voucher being removed from your app following redemption. If your rewards are not available as expected in bakery, please reach out to our Customer Care team on 1800 325 325 or email us at customer.relations@bakersdelight.com.au and we will be able to assist.

I should have earned a $5 voucher, but I didn’t get an email or a push notification on the app to tell me.

In some cases, there may be a delay in these notifications coming through. Rest assured, the offer will still appear in your account in bakery even if you’ve not received a notification. If your $5 voucher is not available in bakery as expected, please reach out to our Customer Care team to assist by giving us a call on 1800 325 325 or email us at customer.relations@bakersdelight.com.au

I updated my account details, but the changes aren’t showing when I log in.

We’ve got your changes, but there may be a slight delay in these changes being reflected in your account. If you’re still not seeing these changes after 24 hours, reach out to our Customer Care team who can update the details for you. You can contact them on 1800 325 325 or email us at customer.relations@bakersdelight.com.au

Why has the Bakers Delight email sender address changed to bakersdelight@emails.bakersdelight.com.au?

As part of us moving over to our exciting new email platform we’ll also be sending emails from a different email address. They will all come from “Bakers Delight” but you may notice the “from” email address has changed, don’t worry. Be sure to add us to your safe sender list to make sure you continue receiving information about special offers & new products!

Can I still redeem my welcome gift?

There will be no impact on redeeming your welcome gift. Just remember to either scan your Dough Getters card, app or give your mobile number to the bakery team member so they can look up your Dough Getters account. You may notice a delay in the offer disappearing from your app after you’ve picked up your welcome gift.

I want more information, where can I get more help?

You can reach out to our Customer Care team to answer any questions or concerns you may have! Simply call us on 1800 325 325 or email us at customer.relations@bakersdelight.com.au

My Dough Getters account isn’t showing up in the bakery, how come?

If your account isn’t showing up when you’re shopping, it’s most likely because:

Your account may be needing some extra details – please contact our Customer Care team for assistance with this
Your account has been inactive – please contact our Customer Care team and we can refresh your account
If your account doesn’t show up when you scan your Dough Getters app – instead provide your mobile number to the bakery team and we can look you up
You’ve just recently signed up – there can be up to a 48 hour delay in your account appearing in bakeries. Please get your receipt and we can add your transaction to your account so you don’t miss out on your Spend Balance points.