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VOTE 1 Pink Bun! A ‘Pinky Promise’ to support Australians with breast cancer celebrates 25 years

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VOTE 1 Pink Bun! A ‘Pinky Promise’ to support Australians with breast cancer celebrates 25 years
Our annual Pink Bun campaign is extra special this year, celebrating 25 years of partnership with Breast Cancer Network Australia (BCNA). Thanks to our franchisees, bakers, staff and generous customers, we’ve raised over $27 million for BCNA over the years – and counting. Bakers Delight Joint CEO, Elise Gillespie says Pink Buns for BCNA is part of the organisation's DNA. “Vote 1 Pink Bun because breast cancer isn’t done yet, and neither are we. We are so proud of the way our bakeries get behind the annual campaign and connect with their local communities. We all know someone who has been affected by breast cancer, including some of our bakers and staff, and the pink buns start some important conversations.” Every year, over 20,000 Aussies will be diagnosed with breast cancer. A breast cancer diagnosis can be devastating and a time of confusion and fear. BCNA is there for these Aussies, working tirelessly to ensure they receive the very best care, treatment and support. Breast Cancer Network Australia, CEO, Kirsten Pilatti says the long partnership with Bakers Delight is authentic in both words and actions. “This is a pinky promise that has been made and kept for 25 years. Pink Buns taste great and importantly enable us to be a powerful voice and support for Australians affected by breast cancer - that is truly amazing. BCNA is the gold standard in driving powerful change and better outcomes, that’s a lot of bang for your Pink Bun. Make your Pink Bun vote count and visit any Bakers Delight this May.” Show your support this Pink Bun campaign by visiting your local Bakers Delight bakery and purchasing a Fun Bun, Fun Bun 6 Pack or BCNA beanie, with 100% of sales going directly to BCNA. To learn more about the impact of your Fun Bun purchase, click here.

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