With convenient and ‘covid safe’ shopping being the buzzwords of 2020, Bakers Delight has adapted its business model to ensure customers can get what they want, when they want in a post-Covid world.
Despite having a proven business model based on a delightful in-bakery experience, Bakers Delight is now taking that delightful experience directly to people in their homes, as click and collect and online ordering become the new normal.
“Now more than ever, customers are looking for convenient and ‘Covid safe’ ways to shop, so we are rethinking the way we do things to ensure we are adapting to their needs, which is exactly what our new online ordering platform aims to do,” said Bakers Delight Digital Communications Manager, Alicia Bruccoleri.
As part of the new online system, customers are able to place orders from their local bakery for either delivery, click and collect or catering. Each option allows shoppers to select their items and pay online, their order is then sent to their local bakery team who will look after the rest.
Bespoke catering packs, which are available in select bakeries, are a unique initiative that makes being the host with the most extremely easy.
“Our bakeries are famous for supplying barbeques, family gatherings and festive parties across Australia with our delightful bread and pastries,” said Alicia.
“Our catering packs have been designed with this is mind and offer a variety of product and sizing options to suit all occasions. Autonomist click and collect or delivery services mean customers can sit back, relax and enjoy the party why our teams take care of everything else.”
This commitment to convenience is also set to revolutionise school lunches, with a new bespoke online ordering service for local schools due to launch early in 2021.
This option will take the stress out of preparing school lunches, allowing parents to select and pay for their bakery items online, knowing their local Bakers Delight will bake their order fresh the following morning and deliver it directly to the school. Online fundraising options will also make it easy for schools to create fundraising opportunities with their local bakery.
Online ordering is being piloted in select bakeries across Australia! Click here to find out more.