IN THE MEDIA Bakers Delight & CADBURY DAIRY MILK® – The Perfect Easter ‘RelationCHIP’

Two of Australia’s most loved family brands have come together to create a new, mouth-watering hot cross bun flavour that’s set to make dreams come true for chocolate lovers this Easter.

Bakers Delight and Cadbury have joined forces to create the exclusive (and simply irresistible) Hot Cross Bun made with CADBURY DAIRY MILK® Chocolate Chips. Packed with over 100 CADBURY DAIRY MILK® Chocolate Chips, every Hot Cross Bun is baked fresh every day by real bakers to deliver a delightful taste experience. 

“Easter is one of the highlights of our year and we are proud to have played a role in helping Australian families create their own Easter traditions for nearly four decades,” said Bakers Delight Joint CEO, Elise Gillespie.

“Spending time with family, hot cross buns and great chocolate go hand-in-hand at Easter time so it’s exciting for us to be bringing all of these things together alongside an iconic, family-focussed brand like Cadbury Dairy Milk.”

“Combining a hot cross bun recipe that has been perfected over 40 years with a household name like Cadbury Dairy Milk has been a labour of love for us and we are sure our customers will love this addition to our Easter range.”  

Bakers Delight bakers around the country will collectively pull more than 20 million hot cross buns from their ovens this Easter, with the new Hot Cross Bun made with CADBURY DAIRY MILK® Chocolate Chips set to join the Traditional and Apple & Cinnamon varieties as annual classics.

Every Hot Cross Bun made with CADBURY DAIRY MILK® Chocolate Chips is packed full of chocolate deliciousness, meaning customers will consume around 350 million individual chocolate chips in our Hot Cross Buns over the coming months!

As part of this partnership, Bakers Delight will also feature CADBURY DAIRY MILK® in a delicious new Mud Scone made with CADBURY DAIRY MILK® Chocolate Chips later this month.

Bakers Delight’s new Hot Cross Bun made with CADBURY DAIRY MILK® Chocolate Chips is available at Bakers Delight stores across Australia from 31 January. RRP $1.50 each or $7.50 for a six pack. For more information, visit bakersdelight.com.au.

CADBURY DAIRY MILK® is a trade mark of Mondelez International group used under licence.